A mission-led company combines economic profitability with a contribution to the common good. It views itself as a force for societal change, contributing to efforts in respect of the economic, social, environmental, and even cultural challenges of its surrounding context.
A mission-led company stipulates in its by-laws an extended corporate purpose covering societal issues, and involves its various stakeholders in the wealth creation and distribution processes.
Since a decade new legal forms are emerging in different countries, encouraging business to serve a (social, societal, environmental) mission defined in the social object, opposable by the stakeholders, with their economic performances. This study published by the Prophil office, in partnership with Mines ParisTech, Groupe Caisse des Dépôts, KPMG France and Sycomore Asset Management, reveals and compares for the first time this new hybrid legal forms, inspiring for France.
The mission led business overcomes the discretionary approach of the corporate social responsibility (CSR) policies, assuming an enforceability of its engagements regarding extra financial impacts. It establishes new governance rules and repositions the business within society. In the dynamism of solidary and social economy, it assumes its economic performances and activities impact measure research.
From the United States, to Italy, through Canada or the United Kingdom, mission led business bloom and render a powerful dynamic. Who are the pioneers? Why do they choose these new hybrid legal forms? Why do they statutorily commit themselves beyond existing certifications? How does the mission get defined and evaluated? How do the stakeholders get associated to its realization? What makes the mission useful for the performance and reciprocally?